Yesterday I received an invite from John Battele of Federated Media to attend a conference in SF that involves "Brands as a Conversation" - how social networks and social media view Brand interaction with consumers.
Just a minute ago I also got an update from Red Herring that a social platform called Passenger received $8.3MM in funding to pursue white labeling for brands.
One of the notions is that Brands can communicate better with consumers if they had their own platforms. Although that is true it is only partly true. Brands as an isolated network to consumers is not as interesting as a private network that is connected to a larger open network.
I'm not going to give more detail as to how this can be leveraged and implemented on Social Networks as I have an idea that will be very exciting to implement on SociaURL based on this thought.
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