What a crazy Monday yesterday, I missed my 6am flight got a standby to LAX and got axed for my standby so American Airlines put me on coupon flight on United Airlines which then sat in Taxi Mode for 1.5 hours!!!
Got to my meeting 2 hours late...luckily Jeff (CEO of Reunion.com) was really cool about it and was very hospitable to myself and my partner at his office.
I have meetings with Studio411 and TVGuide today and those meetings should be very interesting.
Tuesday, March 27, 2007
Sunday, March 25, 2007
SocialURL is growing
Some images of our new office studio space for SocialURL and VIABUZZ. Our neighbors are all very talented people in graphic arts, designers, video production people, podcasters, painters, fashion designers...
It's been the most exciting 5 weeks watching SocialURL grow. We have since brought on two new white label clients including URECHO and GENBB. Both are very unique in their own and we will soon have press releases around the newest addition to the family of social networks powered by SocialURL.
It's been the most exciting 5 weeks watching SocialURL grow. We have since brought on two new white label clients including URECHO and GENBB. Both are very unique in their own and we will soon have press releases around the newest addition to the family of social networks powered by SocialURL.
Saturday, March 24, 2007
David Vs. Goliath
Its been 5 weeks now since SocialURL has launched and 1 week since i walked away from my day gig to do this full time...the notion of David Vs. Goliath hits me everyday now that i'm not supported by a corporation.
I bring this up because today i went to one of my favorite stat sites on the web called "www.alexaholic.com" ( a site that allows you to enter competing domains showing you traffic ranks from each in a nifty graph via feeds from Alexa.com) only to find out that it was shut down by big company Alexa/Amazon.
Ok, granted it's not the best idea having a business from someone elses business- but what is the web if not just that? Look at Google, Yahoo, and all these major companies that became what they are now because they advertise other people's business voluntarily through search and then put ads around the results. Alexa/Amazon needs to take a closer look at their own company and see what is going on...what was the last innovative thing either of them have created? Something to think about there...
In any case, the people have risen and are mad! 363 Diggs to date and growing...I think what it shows is big company's are threatened and the only way around it is to sue or taken down creativity and innovation. To that end i say that is F'd up! I wish Ron Hornbaker the best and hope that David in this case prevails...
SocialURL loves the underdogs! Long live StatsAholic.com!
I bring this up because today i went to one of my favorite stat sites on the web called "www.alexaholic.com" ( a site that allows you to enter competing domains showing you traffic ranks from each in a nifty graph via feeds from Alexa.com) only to find out that it was shut down by big company Alexa/Amazon.
Ok, granted it's not the best idea having a business from someone elses business- but what is the web if not just that? Look at Google, Yahoo, and all these major companies that became what they are now because they advertise other people's business voluntarily through search and then put ads around the results. Alexa/Amazon needs to take a closer look at their own company and see what is going on...what was the last innovative thing either of them have created? Something to think about there...
In any case, the people have risen and are mad! 363 Diggs to date and growing...I think what it shows is big company's are threatened and the only way around it is to sue or taken down creativity and innovation. To that end i say that is F'd up! I wish Ron Hornbaker the best and hope that David in this case prevails...
SocialURL loves the underdogs! Long live StatsAholic.com!
Thursday, March 22, 2007
Social.com Fell Victim to Social Engineering in the Biggest Theft Since Sex.com
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Tuesday, March 20, 2007
Social.com our Infatuation with Domains
If you came from the webworld and worked in our industry you'd know that a domain could make or break you just as much as whether or not you have a good CEO with any vision.
My partners and I have been recently infatuated with this domain Social.com which is up for bidding at Sedo.com. We were imagining all the wondrous things we could do with such a domain...then it hit us...its going to be $100K + down the drain right off the bat!
Imagine the practical ways that all those funds could be going towards on SocialURL.com? Marketing, Research & Development...guess we'll just have to wait to it goes up for auction the next time around when we have a few hundred thousand to spare...
My partners and I have been recently infatuated with this domain Social.com which is up for bidding at Sedo.com. We were imagining all the wondrous things we could do with such a domain...then it hit us...its going to be $100K + down the drain right off the bat!
Imagine the practical ways that all those funds could be going towards on SocialURL.com? Marketing, Research & Development...guess we'll just have to wait to it goes up for auction the next time around when we have a few hundred thousand to spare...
Monday, March 19, 2007
Social Media Monetization
Product Placement in Consumer-Generated Videos
ClickZ writes: "Entertainment Media Works, a media firm specializing in product placement, plans to enable "plinking," or product linking, in consumer-generated media. Early plans include revenue shares for content creators. Plinking is the process of adding a product or service link to a visible object or image in a video. When deployed, it will have an interface for users to upload and tag video. Users will freeze a single frame and define an area where the product is located. It can be any product from an iPod to particular jacket or pair of jeans. Once tagged, the item will be clickable throughout the runtime of the video, and will link to an e-commerce page."
The best part: " Under EMW's plans, content viewers and user communities will be able to take existing video and add links for a piece of the revenue share."
There are questions. Would YouTube allow others to plink (nice buzzword, btw) the videos on its servers without getting a cut? Could plinks turn into a horrible automated spam tool that will ruin the videos? But the idea is a very bright one, regardless.
Original Post: http://adverlab.blogspot.com/2006/10/product-placement-in-consumer.html
ClickZ writes: "Entertainment Media Works, a media firm specializing in product placement, plans to enable "plinking," or product linking, in consumer-generated media. Early plans include revenue shares for content creators. Plinking is the process of adding a product or service link to a visible object or image in a video. When deployed, it will have an interface for users to upload and tag video. Users will freeze a single frame and define an area where the product is located. It can be any product from an iPod to particular jacket or pair of jeans. Once tagged, the item will be clickable throughout the runtime of the video, and will link to an e-commerce page."
The best part: " Under EMW's plans, content viewers and user communities will be able to take existing video and add links for a piece of the revenue share."
There are questions. Would YouTube allow others to plink (nice buzzword, btw) the videos on its servers without getting a cut? Could plinks turn into a horrible automated spam tool that will ruin the videos? But the idea is a very bright one, regardless.
Original Post: http://adverlab.blogspot.com/2006/10/product-placement-in-consumer.html
Saturday, March 17, 2007
It's not the Numbers that Matter with Social Media
There has been a meme floating about social media circles that the measurement of value of new media is not in how many you get to listen to your message, but rather who it is that listens to your message. A podcast that’s listened to by a handful of C-level executives is of more value to a supplier of that business, than one that’s listened to by hundreds on the shop floor. A political blog that’s reaches a single individual in a position to create change is of more value than one that hits thousands of the unwashed masses. A vidcast about better techniques in washing that hits a thousand of the unwashed masses is better value than if it hit a million sparkling clean folk.
You get the idea. Matching your message to the person you most want to hear that message, or to a person best suited to amplify your message, is where the value lies. It’s not how many you know - it’s who you know.
But there’s something even more valuable than having your message heard. That’s having your message acted upon. I will take having my words sway one individual to action over landing upon a million deaf ears any day.
When you set words to the screen, speak into the mike or step in front of the camera - you have a moment of opportunity to reach someone. A chance to make a difference in their life.
Sometimes that difference is small. You gave them a chuckle on an otherwise dreary day. You sent them into a moment of quiet reflection and thought. You convince them to click a link or to take a look at something or to register for some new service.
Sometimes the difference is huge. Your words cause someone to change the course of their life. Inspire someone to take a leap. Propel them out of their chair and out into the streets to bring about an actual change in their own life and the life of others.
In most cases the changes are elusive and near impossible to track. Someone quotes your words at a dinner party. Someone is humming a podsafe tune you introduced them to on the subway ride to work. Someone stays up late into the night reading a book purchased on the strength of your recommendation.
Now when you can match your message to your optimal listener and spark them into action … then you’ve really won the day.
You get the idea. Matching your message to the person you most want to hear that message, or to a person best suited to amplify your message, is where the value lies. It’s not how many you know - it’s who you know.
But there’s something even more valuable than having your message heard. That’s having your message acted upon. I will take having my words sway one individual to action over landing upon a million deaf ears any day.
When you set words to the screen, speak into the mike or step in front of the camera - you have a moment of opportunity to reach someone. A chance to make a difference in their life.
Sometimes that difference is small. You gave them a chuckle on an otherwise dreary day. You sent them into a moment of quiet reflection and thought. You convince them to click a link or to take a look at something or to register for some new service.
Sometimes the difference is huge. Your words cause someone to change the course of their life. Inspire someone to take a leap. Propel them out of their chair and out into the streets to bring about an actual change in their own life and the life of others.
In most cases the changes are elusive and near impossible to track. Someone quotes your words at a dinner party. Someone is humming a podsafe tune you introduced them to on the subway ride to work. Someone stays up late into the night reading a book purchased on the strength of your recommendation.
Now when you can match your message to your optimal listener and spark them into action … then you’ve really won the day.
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