Under the Radar in Mountain View yesterday was a much better turnout than I expected. I truly wish we spent time to present at this event. I don't believe you really have anything real in the startup world unless its somewhat validated.
Its also not validated if you don't get the buy in from advertisers.
Ellen Mcgirt, Fast Company/Moderated a fireside chat for the finale of Under the Radar in Mountain View.
Panelists included:
Scott Schiller, Glam Media (cofounder of IAB)
Jeff Stiers, JWT (project Sector64)
Chris Colbourn, R/GA
Tom Bedecarre, AKQA
Props given: Hubert founder at Curse.com- went to Intel asked who works in the food chain in marketing, persistence in getting one Marquee advertiser was key to his success
Target: Old world was on 60seconds (TV) to plug brand for toothless, Now its blogs etc.
What Madison Ave looks for: REACH, TARGETING & ENGAGEMENT - planner figures this out
Problem: REACH + TARGETING + ENGAGMENT = VALUE...what other revenue models will win? Relevance matters...PUSH /REACH MEDIA vs CONNECTING MEDIA...not about new revenue models. Not about search advertising.
Just because Facebook has a lot of people doesn't mean its valuable...utility mode is not same as consumption mode on TV
Blogging Ad Networks are still untapped market...
